My team created a compelling release plan and strategy for the artist Stay Over and his latest unreleased EP that highlighted mental health and was “written for his past self.”

The plan included:

• Focused audience demographics

• Creative assets (teaser/trailer, stories, posts, music video) that aligned with Stay Over’s vision for the EP and supported the momentum of the release strategy

• Song splits and production budget

• Final (full) budget breakdown

• Distribution Plan

  • Physical: vinyl (Diggers’ Factory) and CDs (Discmasters) on demand, preorders

  • Digital: Tunecore (Spotify, Apple Music, etc)

  • Patreon and Bandcamp

• Release and preparation plan including a 5-month calendar breakdown

• Marketing & promotional aspects

  • Social media filters inspired by EP and singles artwork

  • “Stay over” packages for influencers and press (journal, pens, crayons, keychain)

  • Release party (Drive-in music video premiere and live performances by Stay Over)

  • Partnership with Project Healthy Minds in the spirit of the EP for mental health awareness

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